Build your own blueprint.
You've been living your life by somebody else's definitions of success, and wondering why something doesn't feel right.
I'm obsessed with value: creating it, positioning it, and making sure it comes back to you in a way that gets you closer to your goals.
Structured well, it becomes a loop that gets stronger each time you use it.
The value loop
01Create
Value starts with making something that energizes you in the process: A skill, a piece of work, a way of seeing, etc.
Most people are unaware of what value they bring to the table, so we start here.
We build out with intention, focusing on how our value can solve our ideal customer's problem.
02Position
Value is great, but it can't be valued if it's not put in front of the people it helps.
Positioning is packaging it so clearly that its intended audience knows exactly what it is and the problem it solves for them.
03Reciprocate
Sell what solves their problem and creates better problems for them for you to solve, so you can grow together.
And back to Create
The same loop at three levels.
Musubi is the community, and home to Press Start, the program where you learn to create and design value.
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